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Fondation PSA Peugeot Citroën Un monde en mouvenement

The cultural grocery round

The association

Epicerie Culturelle

The project

The association’s main activity is to provide technical support for cultural associations. The Epicerie Culturelle (cultural grocery) is first and foremost a truck doing the rounds of villages that are a long way from the centres where culture is created and presented. Wherever the truck stops, the association organises a free show. Its aim is to bring “culture” to regions and institutions that have no cultural structures. The objective is to create social ties between local residents who are invited to take part in debate and discussion.

The Type H Citroën truck, which is the emblem of the association, plays a particularly important role during these rounds. From spring to autumn, the truck drives round the local villages and hamlets in the same way as a regular grocery truck, the difference being that its purpose is to host free mini-conferences and artistic performances for local people. Organised three days per week over a period of twelve weeks, these rounds are an opportunity to discover artists and participants based locally or from elsewhere. Local residents are also the promoters and co-organisers of the project. The keys to the success of these live performances lie in organising regular rounds to build up a loyal following, and also in the effect of surprise concerning the content of the shows. In this way, the Épicerie Culturelle brings people together and creates social ties.

Location: Haut Pays du Beaujolais – France

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